Join us as we sit down with Kristen, a dynamic entrepreneur from Colorado, who shares her journey from a Division 1 lacrosse player to a successful podcast host and marketing strategist. Raised among a family deeply engaged in sports, Kristen navigated her path through challenges and opportunities, leveraging her athletic background to pioneer her own business in the lacrosse world. Her inspiring tale of persistence, creativity, and tenacity offers valuable insights into the power of self-belief and targeted marketing strategies.
SPEAKER 02 :
This morning on the mat, man, that was… Was it raw? That was a workout. I got tired after the first class and then the second class. But then the third class, I got my second win. Man, it was… When you do the jiu-jitsu part, man, that is so… It’s really… Is it hard? It is rugged. Yeah. Because you’re doing drills, but it’s not anything scripted. I didn’t know you guys were in here. So you have to.
SPEAKER 07 :
Yeah. So we start here in 10 minutes. How’s it going? Let’s go. Yeah, so you can. And then we need to get Andre set up. Is there some sunshine in here? Yes.
SPEAKER 01 :
There’s a set up right there.
SPEAKER 07 :
I don’t know what it is. Yeah, do we want to open these things? I don’t know. Or we can figure out. Here, let me try to get the heat turned down, guys. It must be a thermostat. Thank you.
SPEAKER 04 :
It’s supposed to be pretty cool today. I’m punching it like it wasn’t freezing or raining.
SPEAKER 02 :
I’ll sit here. Brian, Reno. Brian won’t be here or will be here? Brian’s not going to be here until the second.
SPEAKER 12 :
while we have the show? No, if she… Don’t feel bad saying no. We don’t like this room.
SPEAKER 03 :
If you’re multitasking, don’t feel bad about me from one creative to another. No, it’s fine. We’re…
SPEAKER 02 :
All of us, with the exception of Heath, we’re all learning this. Bro, I didn’t know how to do this stuff.
SPEAKER 04 :
You guys are pretty, like, the flow and stuff. Like, I’m podcasting, and I’m not, like, a tech video radio human. I’m marketing and branding. So it’s been a journey to learn. But I listen to your guys’ shows and, like, the flow. Like, it feels really, like, organic.
SPEAKER 02 :
Yeah, yeah.
SPEAKER 04 :
Genuine positive feedback. You’ll make me cry.
SPEAKER 02 :
For real, though. Because we don’t know what we’re doing.
SPEAKER 04 :
Yeah, well, I mean, secret’s out. This is the wild west. Nobody knows what they’re doing in a lot of this space. And it’s changing so fast. Like, it’s such a, like, moving situation. Like, I’m on a target. It’s pretty hard to be good and stay good.
SPEAKER 02 :
And this is the first time we’re doing a prerecorded.
SPEAKER 06 :
Yeah, we’ve done this before. There might be some places to plug in power if you need power. I’m just going to record.
SPEAKER 03 :
Come with this guy over here. Okay.
SPEAKER 04 :
maybe we can combine like you I just usually run I’m a little
SPEAKER 06 :
I don’t know. I’ll call it vain. I’m a little vain. Vanity or vanity is all vain.
SPEAKER 03 :
I mean, any sort of creator, you have to a little bit believe in yourself, I’ll say.
SPEAKER 06 :
So, yeah. So, like, I have two things. One is, like, where it’s directly on me. Okay. And then the other one is filming everybody. Now, I used to turn this one and face everybody all the time and get all kinds of stuff. But I like posting two different videos up. One is my GoPro video, which sometimes I might turn this at you for a while.
SPEAKER 02 :
That’s when I hide. You don’t like it? No, I’m fine with it. I act like it’s not there because I’m not… Before this, I wouldn’t dare to get on the radio or TV or anything. What made you want to do it? We’ve just been talking about it. We tried it. It was super fun.
SPEAKER 04 :
Yeah.
SPEAKER 02 :
So it just kind of, you just kind of grow with it.
SPEAKER 04 :
Yeah, that’s cool. I mean, it’s like one of the last mediums where you can like really sit down in person, have a conversation, like really get to know somebody. Like everything’s so.
SPEAKER 02 :
You can just talk, give your opinion. We had callers that don’t agree with us.
SPEAKER 03 :
Yeah.
SPEAKER 06 :
It chastises sometimes.
SPEAKER 03 :
But at least you have collars. Sometimes we learn from them. Girlfriend Sarah. Girlfriend Sarah. I watched one of them that was like, one of the guys was getting reprimanded. His wife wore the pants. It was my takeaway.
SPEAKER 02 :
She was the boss.
SPEAKER 03 :
Yeah.
SPEAKER 02 :
Yeah.
SPEAKER 06 :
I’m going to have to keep this because what I found is one show will burn out this… okay there’s more charges in the other room too yeah so one show will burn out this battery okay um but if i keep it strong and then i go to the other one what does that last like an hour yeah okay yeah that’s usually the batteries that’s what gives me trouble yeah and this thing has like it has 10 hours of recording we’ve been recording for eight minutes already or nine minutes
SPEAKER 04 :
I’m surprised they don’t have video in here so they could even like monetize it on the backend for them. Like, you know, that’s a good idea. You guys, hell yeah. Just run it. I mean like YouTube live or just, I mean people tune into that. What are you doing now? Type stuff.
SPEAKER 02 :
I wonder how that would, how that would work with, uh, Because we use it for content. Yeah. It’s their radio station, so.
SPEAKER 04 :
Yeah. If I were you guys, I’d license it to them and just say. Or, like, be able to shop the data for sponsors. Did that ever shake out with Mint Warehouse?
SPEAKER 06 :
How do you do that? We’re still working on it.
SPEAKER 04 :
Well, that’s kind of the space I come from. I told him I’d be glad to share any intel. The sponsorship.
SPEAKER 02 :
Well, maybe we should wait and ask those questions.
SPEAKER 04 :
Okay, okay. I’m like an athlete by nature, so building the team is my true passion, and that’s kind of where the business all stems from. So just finding the right people. Yeah.
SPEAKER 02 :
yeah because there’s so there’s so much like when with SEO oh hell yeah so much connected and with this this is like SEO in a different in a different realm yeah so so what we could what we pay a month we pay 1,500 a month it’s the five of us for this something like that You got coffee?
SPEAKER 07 :
So, Andre… God, I tried to turn the seat down, guys. Here, hold on, let me do it again.
SPEAKER 02 :
I’m okay. We got two minutes to get started.
SPEAKER 06 :
A month divided by five guys, so $3.80 a piece or something like that for our one-hour show. We don’t have sponsors yet, but, man, I swear what we’ve talked to, like the sportsman guys, these guys have been doing it 13 years. How much are they making in sponsors?
SPEAKER 04 :
Shut the hell up.
SPEAKER 06 :
What?
SPEAKER 04 :
What? Get him on the show. Tell him to bring his media deck in here. Let me see what it is.
SPEAKER 07 :
He’s going to take us pheasant hunting and teach us how to get sponsors.
SPEAKER 04 :
Oh, hell yeah. That’s such a bro situation. Can you show her our pitch deck now?
SPEAKER 06 :
What’s that? Pitch deck. Can you show… Yeah, so unless we’re ready to start here.
SPEAKER 04 :
You can send it to me after. Oh, okay, okay, okay. Yeah, yeah, no rush on that. We’ll go through. It’s 59 right now. That means they have a loyal audience, so they can show ROI, like, on their ad investments. And when you’ve run Labs for 13 years, like, you probably have a loyal audience.
SPEAKER 07 :
He’s this Hunter guy right here. He’s, like, the biggest in the United States, dude, one of them.
SPEAKER 01 :
Okay, it’s almost 1 o’clock. Anyone else coming? Perfect.
SPEAKER 07 :
If Andre comes walking in, we’ll just have him sit down.
SPEAKER 01 :
So I will not be here to monitor all your microphones and such, your volumes. So I’m going to turn them all on. When it’s time, when you want to talk, lean in and talk into the mic. Okay? Perfect. So you got me? Yeah, I got you. Okay. Just want to make sure. Yes, I’m good. You want to come right up on the mic when you talk. If you’re not talking, feel free to sit back and relax. Check, check. Don’t touch the mics because there’s springs and things in here that are going to squeak. So get it where you like it.
SPEAKER 09 :
Gotcha. Perfect.
SPEAKER 01 :
Come and go to it. Thank you for the reminder. Oh, gotcha.
SPEAKER 09 :
All right.
SPEAKER 07 :
God, this studio is way smaller than our studio.
SPEAKER 01 :
What was the other studio you were at? Yeah, that’s fine. Drop it by probably three degrees. Thank you. We’ll leave the store kind of open in case he comes in. That way he’s not bumping into you. Perfect. All right. We’ll keep it quiet out here. 26 minutes. Okay. Okay. When you’re done, if I happen to not be in here, just stop talking for a second and say okay and then you can coordinate whenever you’re ready hit the timer again okay then you can restart because i’ve got a live show there i may not be here right when you’re taking your breath okay let’s go he’s about the business yeah he’s legit i’m here for it he’s our friend too he plays like check check oh can you hear us test test okay check check check check
SPEAKER 06 :
I can hear me. I hear crackles.
SPEAKER 09 :
Can you hear me, Charlie? Was that too loud? Okay. All right. What about now? Perfect.
SPEAKER 04 :
Check, check. Can you hear me?
SPEAKER 02 :
All right. Hello. Tess, Tess. And can you hear me? All right.
SPEAKER 06 :
All six mics are on.
SPEAKER 1 :
I’m very confused.
SPEAKER 10 :
Okay. Okay.
SPEAKER 07 :
Okay. Okay. Are we going to start with our song or no? We’re just going to go right into it. Okay. Perfect. All right.
SPEAKER 09 :
Hi. Hi. Hi. Hi. Hi. Hi. Hi. Hi. Hi.
SPEAKER 06 :
Yes. Check. Check. One. Check it to wreck it. Let’s begin. Party on. Party.
SPEAKER 10 :
Okay.
SPEAKER 09 :
Start our show.
SPEAKER 07 :
Okay, well, can we start now? Okay. How’s everybody doing today? Let’s go around the room and introduce ourselves. We have a guest today, so we’ll let her introduce herself instead of us trying to dive in and introduce her. But let’s start here over at my left. Marino.
SPEAKER 02 :
I’m Marino, local business owner. I’m Brock.
SPEAKER 04 :
How’s it going? My name is Kristen. I’m excited to be here with all these men in the room.
SPEAKER 06 :
Turmeric and tequila, right?
SPEAKER 04 :
Let’s go. Yeah, turmeric and tequila is the podcast. K.O. Alliance is the business. So I’m a fellow entrepreneur, so I’m sure we’re going to dive into all that. I can give you some more details.
SPEAKER 06 :
Oh, man, awesome. I’m so happy I met you. On Marketplace, of all places, I bought a chair from her. That’s funny. This is Heath, the actor in Colorado.
SPEAKER 07 :
And we’re the guy’s perspective. We’re pre-recording our show this week because Thanksgiving weekend’s coming up, and I’m sure everybody… wants to have the week off but um brian and andre’s not here with us but let’s dive into this so tell us about like who you are like who you were as a kid growing up how you came to colorado if you lived here in colorado your whole life let all our listeners know because there’s going to be quite a few people hearing you and we’re the guys perspective so you’re the first female we’ve ever had on the show so congratulations and welcome thank you
SPEAKER 04 :
Let’s go. I’m excited to hold it down for the women. First, no pressure here, man. I feel like I’m showing up like Title IX. Let’s go. Yeah, I’m a Colorado kid born and raised out here. Fittingly so. I grew up with three younger brothers. I’m the oldest of four. two active parents, played sports my entire life. I got thrown into everything with all of my younger brothers and my parents being super active. So lifelong athlete, I played D1 lacrosse at George Mason University in Virginia. So I was this ambitious and super naive Colorado lacrosse kid 25 years ago that was playing this East Coast sport. And actually that process of me recruiting myself back in the day, this is obviously way before the NIL or any of that. But me, literally, if you know lacrosse, there’s this book called The Draw, and it literally listed out every single D1, D2, and D3 school. So I got the book and, like, wrote handwritten letters. I think I had email back then. This is making me sound super old. But just reached out and, like, shopped myself to – these different programs and i had like a highlight tape on vhs and and i just tried to pull out the good but i was not even close to the caliber of these humans out east as a northeast like private school type sport so uh the reason i’m telling this is that story and those skill sets and kind of that drive really serendipitously facilitated my journey as as a professional as soon as i graduated i i did i walked on to george mason i did get offered some scholarships but i really wanted to go d1 um top 20. i got my my butt handed to me my freshman year it was a major reality check but i was okay with that i had no expectation so if you’re the underdog it’s a nice place to be where they don’t expect anything of you you can just kind of do something good yeah i had nothing to lose and i actually channel my 18 year old self often um as a 45 year old because sometimes you just got to show up and believe in even if you don’t know better so you go back to that one you that grinds yeah that’s good you just don’t know and you don’t care you’re like you know you’re not the best like And so you just kind of believe in yourself, which is a hard thing to do. I think even harder as you get older. But fast forward, I came home to Colorado. After five years, I tore my ACL. I had a red shirt. That was a whole learning experience. And started a lacrosse business out here, and we did everything. Camps, tournaments, team sales. Again, didn’t know what I was doing. I had no conversation around diversity and inclusion or anything around entrepreneurship. I was familiar with Title IX because I was a female athlete, and lacrosse was attributed a lot of our opportunity around that. So obviously a major fan. That was a changing piece in my world. But I wanted to make lacrosse accessible, and it was a super extensive sport. We had the Outlaws and our pro teams popping off at the time. and they were just really expensive camps. And I didn’t wanna do that. I was a public school kid and my family did okay, but I couldn’t do all the traveling and stuff that all of my other friends that you really need to do to get recruited. So long story short, I was like, all right, well, if I call these companies, just like I did with myself in college, As an athlete and say like, all right, Cliff Bar, Warrior, other lacrosse brands, like if you come out and just pay us or give us product at the time we started there, you know, I’ve got these kids. These are affluent families. Most of them, like I could say the marketing stuff and it makes it a little more shoppable and be like, all right, come through. We’ll put you in front of, you know, our audiences. And back then there was, you know, minimal websites. There was no Instagram sites. So it was all in real life stuff. So one of our big breaks to fast forward the whole story was Cliff Bar. We were going into elementary schools during field days and I had the opportunity to work with every single kid there, show them lacrosse in like a 20 minute station. And we would bring in Cliff Bar so Cliff Bar could get into schools. It saved the school some money. It was slightly healthier than like the popsicles and whatever they were buying. And we got to be in front of the entire school, including the parents. So Cliff Bar one, my company teaching lacrosse one and the school one. So fast forward, you know, 15, 20 years, I just formalized that process in marketing and strategic partnerships and how we fund the podcast today to what we’re doing now. So long winded story was kind of like what you’re saying. How was I as a kid? I was just like this blind believer and I felt very pulled in a direction. And I’m not traditionally like a religious human or of, traditional religion, but always had some sense of like larger order or like a larger pull and continue to try and unpack that to this day. So, you know, divinely so. I sell a chair on Marketplace and I wind up on a radio show.
SPEAKER 03 :
So, you know, yeah, sometimes you just got to let go and trust that stuff’s going to work out.
SPEAKER 07 :
So, cause, um, I was listening. Well, well, it’s interesting cause I listened to quite a few. Well, I listened to three or four year podcast. Thank you. Um, how many of them do you currently have?
SPEAKER 1 :
280.
SPEAKER 07 :
Yeah.
SPEAKER 04 :
And we’ve, I’ve recorded a bunch of speaks. I w I’ve, um, I want to fill them out to the end of the year. Cause I’m gonna shift a little bit for 2026 to a one a month instead of one a week, one a week’s pretty insane. to kick it over and I don’t get like my guests that come on like the time and energy in this day and age is a lot to ask for my humans to show up and and they’re glad to do it but I you know one week in the sun like me promoting it really isn’t a lot so like the turnover is fast it’s good for SEO and you know doing the dance marketing wise but I want to shift it back so right now we’re at 280 I probably have a just under 300 or so recorded but yeah it’s been seven years it’s been a lot
SPEAKER 06 :
But those on like a platform that you have is like podcast and something else, Spotify, anything like that?
SPEAKER 04 :
I mean, we’re on everything. The podcast itself is on YouTube, Spotify, every platform you could find. And then I try and hit the socials as much as possible, TikTok and Instagram and Facebook and the whole nine, man. You know, you guys know.
SPEAKER 07 :
So tell us this. Okay, so. Heath goes out to buy a chair. He makes me feel like an underachiever, bro. I mean, think about how this works. You go out to buy a chair. Is this your first time on radio, actually?
SPEAKER 04 :
Well, so I was a comm major in college at George Mason. So I went out. I always wanted to do business because my dad was an investment banker, and I saw this entrepreneurship energy and hustle mentality very early. And I’m like, I want to do that. Like working for someone was not in my core values. And it took me a bunch of failure to figure that out. But graduating from a D1 program with like a coach and a boss was not my vibe. Like it was just like I knew very early. I couldn’t articulate, but I’m like, I need to work for myself. Like this is not within my my values and my abilities to have an authority telling what to do. I’ll do the work. Like I’m not someone you have to micromanage and whatnot. Like I’ll just do it. So yeah. I just pivoted. And, uh, what was your question?
SPEAKER 07 :
So, so my question is, I just think it’s amazing that he hops on social media, you sell him a chair and have you ever been on radio before? It definitely sounds like you’ve been on radio.
SPEAKER 04 :
Well, so that’s, I lost my train of thought, but the reason I switched my major, I was a business major was because my practices didn’t align with my classes as for business classes. So I switched to communication, which in turn, that was like one of my big things. Like I got to not have a boss anymore. So, I switched to communication, ironically, and we did radio, I mean, public speaking, radio, and this was like analog, like we cut and paste the tape back in the day. So technically I have done radio and I have some experience like in the old school, like back end of stuff. But otherwise, no, when I jumped on the podcast or started mine, I literally started it because I couldn’t stand all the, smoke and mirrors and lies essentially in health and wellness. And like some of the influencers I was working with, cause I do CrossFit and I’ve incredible humans that just come in my life. I’m like, all right, these guys got to be influencers. Like I know they don’t want that, but their story is incredible. Like I’m just going to get on the mic. I don’t know what I’m doing. And they need to share their gospel because I was also coaching at the time. And I saw my young women getting the reality through their cell phone and seeing this before we knew like how you can edit photos and stuff, which a lot of it was, they got to see examples of like people that have really done something and so again i didn’t know what i was doing i’m like we’re just gonna start so short answer not really i haven’t been on radio but did i have some lead up and building and some reps ran in that space yeah gotcha do you guys have anything i really wish we were on air right now to open this up to our listeners because i’m sure people would have something to ask i have a question um the name turmeric and tequila where did how did you get that name yeah so good question i so marketing branding professional like creativity was a core value i didn’t understand until much later but that is something that just lights my fire just creating and art and all that um but i was being a competitor so i d1 lacrosse and then i went i did crossfit competitively after i went to the games five times we got a silver medal in 2011 as a team um but then got taken off the team so when i talk about these success points there was so much failure within the middle of all this we would need much more an hour But as entrepreneurs, you guys know we have way more losses than wins. And then you just cling to those big wins when they do happen. But I was fun is big to me. So it was really hard to be a competitor in college. We had like one night off a week where we drank and went out. Otherwise, you know, I was sober. My rules like you weren’t your typical college kid. Then I got into CrossFit. So, you know, it’s like count your macros and do all this right. And we were at the highest level. So there was constant pressure to compete. get it right. And I was also like the social chair of our gym. I was planning these non-for-profit parties and whatnot. So it was always this balance and this juxtaposition of like, I want to have fun and be with my people. And it doesn’t necessarily mean like you’re getting hammered every weekend, but just like living life. And I was missing weddings and social events. So I’d always try and max out on the health side, like taking turmeric and like, you know, hydration stuff, like after a wedding. So I could go compete, you know, or do a recorded workout, you know, a couple of days later. And, but tequila was like the cleanest burn of all the alcohol. So I’m like, all right, we’ll drink that. That’s like the cleanest. So it was just this natural thing that I started saying of like, they’re like, how are you doing? I’m like, dude, turmeric and tequila. Like we’re going to do it. I’m not missing the fun. I’m not missing the workout. Like we’re just going to burn the candle at all the ends because I don’t know. I just didn’t want, I guess I have a deep sense of FOMO at all times. So long story short, as a, marketing professional this was not like a brand whiteboard think thing it was just like i’m gonna start the show it’s i’m just gonna say turmeric and tequila because that’s what i’ve always said about like just making a joke poking the bear myself because i want to get my humans to like wear all the hats and like challenge status quo and i say graceful disruption like we’re gracefully disrupting this narrative that society like really wants to put us in you’re an athlete or you’re a party or you’re this or you’re that where I mean, you guys know, we wear a thousand different hats.
SPEAKER 06 :
I want to say, like, unbelievable amount of knowledge, wisdom, articulation. Thank you. Yeah, like, very super well-spoken and, like, experienced in life. Blows my mind, man. Like, I was a hoodlum.
SPEAKER 03 :
I was a vandal, boy. Don’t get it twisted. There’s a lot of entrepreneurship skill from the street. Like, don’t think that, like, there’s not something in between here.
SPEAKER 06 :
Because we’re talking, like, you know, Denver in the 80s, 90s. It was gangster.
SPEAKER 04 :
Oh, I mean, I went to Eagle Crest High School. I’m from Aurora. So I’m not going to say I have major street cred. I was a pretty big nerd, but I was in DECA and whatnot.
SPEAKER 06 :
You were too busy to be two street.
SPEAKER 03 :
Yeah. Oh, man.
SPEAKER 07 :
So are you currently in CrossFit right now? Do you still compete with CrossFit?
SPEAKER 04 :
No. No, actually. I mean, I still do CrossFit. I actually got rhabdo, if anyone knows what it is. We used to say it was a fake injury. It’s basically where you tear down your muscles so much, it doesn’t recover. And so it floods your blood with hemoglobin and your kidneys can’t process it. So if you don’t catch it, you can go into kidney failure and pass away. That’s like an extreme example. But it’s like a running joke in CrossFit because, like, CrossFit’s dangerous and you overtrain. You’re doing, like, 200 pull-ups and this and that. And it’s a thing we’ve joked about for 20 years. Like, I started CrossFit in 2008. So it’s funny that it just happened. It was kind of a perfect storm. And go do CrossFit. You’re not going to get rhabdo. Like, just be smart. However, do listen to my – I think it’s 279 where I bring a health and wellness professional.
SPEAKER 07 :
I just heard it last night.
SPEAKER 04 :
Yeah, it can sneak up on you.
SPEAKER 07 :
That’s wild.
SPEAKER 04 :
yeah and a lot of the doctors didn’t know it like the guy i called is um he’s a performance professional he’s like a master of all trades but a lot of my doctors even the hospital he’s like yeah i googled it and i’m like what the what i’m like man should i get on chat gbt right now like what so i appreciated him saying it so yes i still do crossfit i do not compete the way i once did the knees and joints and things like man we’ve we’ve pushed it um so but that’s okay man like
SPEAKER 07 :
yeah no yeah i think that’s i just think it’s super cool like because i think working out does something to a person’s mind and their spirit like i just feel like it gives you clarity you know what i’m saying like when you’re on the mat or when a person’s in the gym i just post pump clarity yeah no but you know what i’m saying like i think there’s a lot of mental illness nowadays because people are so unhealthy but that that’s my belief behind it
SPEAKER 02 :
Well, being on the mat, you have to think. You have to keep yourself safe and then you have to whoever you’re working with, you have to keep them safe because if you do something wrong, you get injured yourself real quick. Right. Yeah. So it is it. I got into it because of the mental part more than the physical because I’m getting older and I want to keep thinking. Yeah.
SPEAKER 07 :
And I just really believe it helps you mentally. I mean, what do you think about that?
SPEAKER 06 :
Or he for me, for me, obviously, I was a martial artist for like 15 years and then I got out of it for 15 years and I got back into it. And that’s the very thing I think that, you know, aside from God, aside from drive and determination that we have as individuals like that are entrepreneurial and we do all this. It was me getting back into martial arts because I got into martial arts again for like a year, earned my third degree. And that prepared me for not only taking on the house and the remodel and all that stuff and to be able to push through that as a warrior, but to be able to fight that water buffalo and not die.
SPEAKER 04 :
I heard that story actually. I got pictures. Wait, why were you with the water buffalo? I live on a farm.
SPEAKER 06 :
I live on a sanctuary.
SPEAKER 04 :
Were you in the lake with it?
SPEAKER 03 :
What happened?
SPEAKER 12 :
Why are you in its zone?
SPEAKER 06 :
These are Asian water buffaloes, by the way. They’re not African water buffaloes, but they’re pretty tough.
SPEAKER 08 :
I’m glad you clarified that because I didn’t know that there was an Asian
SPEAKER 06 :
Hey, they’re worse. They’re worse than Asian, though, because they are from Canyon City at the prison system. They were actually water buffaloes being milked by prisoners for that program. And when they shut down the program, like seven or eight of them came to the farm, to the sanctuary. And so one morning they got out and my wife wakes me up. The water buffaloes are out. And she didn’t mean for me to do anything to help because that’s just not my gig. That’s her gig. And so I wake up and I go out there and her and Andrea are wrangling like the seven other blackwater buffaloes. And I go against a big white one named Gandalf. And I said, hi, buddy, what are you doing? Getting close to my Tesla. You better back up. And he looked at me all side eyed and stuff. And I put my hands up and then I touched his horns and wham, he hit me right in the chest, man. It broke me through this fence. I dropped down. He hit me like like within 10 seconds. He hit me like 15 times. All I could do, man, was like Muay Thai block. And then I was done. I stopped pleading for my life. I stopped asking God. I was just ready to give up. And my wife comes over with a pitchfork and saved me. Wow.
SPEAKER 04 :
That’s better than any story I had. I’m glad you’re okay, man. Why did you touch the horns?
SPEAKER 08 :
And how big were the horns?
SPEAKER 06 :
Why are you touching the horns? They’re huge, man. They’re like at least a span of like three feet across. And these guys weigh 2,000 pounds.
SPEAKER 08 :
So I guess this is the question for you. Are you going to do running of the bull anytime soon?
SPEAKER 03 :
I mean, you’re ready now. You’re prepared.
SPEAKER 11 :
Right?
SPEAKER 06 :
So yeah, no, no, I ain’t messing with them water buffaloes. I wanted to make steak out of them, but it’s a vegan restaurant or a vegan restaurant, vegan farm.
SPEAKER 08 :
Yeah, so you’re not going to be making any kind of water buffalo, Asian water buffalo steaks anytime soon.
SPEAKER 04 :
Wait, and you can milk these animals? Are they like drinking water buffalo milk?
SPEAKER 06 :
Well, yeah, so the buffalo mozzarella comes from water buffalo’s milk.
SPEAKER 04 :
I didn’t know that was a thing.
SPEAKER 06 :
And some of these are the boys, and they kind of gay out, too, though, because they were, like, sucking each other and stuff like this. Oh, damn, man. Yeah, yeah, no. And they caused, like, a hernia, like a herniation of their little thing because they were baby water buffaloes down in Canyon City at the prison system. Yeah. And when they get weaned off of their mother too early, then they start, like, kind of sucking each other’s things. And so they came up here, and they were probably, like, I don’t know, 800 pounds at that time, sucking each other. What in the world? Yeah, they’re gay gangster water buffalo.
SPEAKER 04 :
Oh, my God. This convo took a turn, man. Yeah, it did. It took a hard turn.
SPEAKER 06 :
I got pictures.
SPEAKER 12 :
We’re talking about working out in your mental state. We all hated that.
SPEAKER 06 :
My mental health is in question. But all the way back to the thing, man, it’s martial arts prepared me. Yeah, no kidding. For that thing.
SPEAKER 07 :
For real, though. Yeah, it’s just it’s amazing how like when you take care of your body, how your mind is like the most crucial part to it. And there’s a lot of people out there that. they don’t believe that what you put in your body or what you do to your body daily will affect your mind.
SPEAKER 02 :
And I, I just personally, because they, they say, um, dementia. Yeah. Is, uh, diabetes of the, of the mind. Yep. I believe that.
SPEAKER 07 :
Yeah. God, God. I mean, cause especially because I’ve been in school for so long and I’ve studied so much of this stuff, like mental illness is on an all time high. And I think, um, This is my belief. I believe that it’s something that can change in society if we change our diets in the way we like take care of our bodies. But I mean, I could be wrong though.
SPEAKER 06 :
Well, and that’s the thing too, Kristen, I’m sure that there’s many ways that people can start their journey. It can either be mentally, physically or spiritually, but then all these things can culminate together. One helps the other.
SPEAKER 04 :
100%. Well, that’s kind of like the, I would say the point and the joke of turmeric and tequila is like, you got to have fun because you can go so far to one side where you’re counting macros and you’re doing this and you’re doing everything right. And then your cortisol is raising because you’re so stressed out about getting everything right. And then that’s like messing with your hormones and your mental health and So it really is a balance of things. But I’m a massive advocate of personal responsibility. You know the truth of what you are and are not doing. Most of us know at some point what you should and shouldn’t do, what you should and shouldn’t eat, people you should and shouldn’t hang around with. That whole human approach of who am I doing? What am I talking about? Am I doing too much social media? The fitness, like having your community, like for me, it’s not even just training anymore. It’s just like those are my friends and being an entrepreneur and working at home so much like I need to see my crew and those humans, I want to say, like are better than me. Like these are all like mission driven, like really good people. So it’s all a piece of it. But it’s not everybody has access also to this. Right.
SPEAKER 07 :
No, no, absolutely. But when it came to CrossFit, did you have a specific time you went? Did you say like 4 a.m. in the morning is when I got to be at the gym or was it 5 p.m.?
SPEAKER 04 :
Yeah.
SPEAKER 07 :
Did you have a set time or was it just random whenever?
SPEAKER 04 :
When I started, we just popped up. I’ll say this. I’m not a morning human. I’m a night owl. I don’t do things early. I love getting up early when I have to and you get a bunch done. But like then people like I get up at 5 a.m. or 4 a.m. And I’m like, yeah, but you take a nap at three. So like. That is counterproductive. Like don’t flex on me on your AM routine, which is fine, but like, it’s just not, it’s not my thing, but it’s nice to get stuff done. I went when most of the competitors were going because you needed to train with the best, just like collegiate sports or any sports you got to train and go and like your other good humans are going. Cause you daily work out with them. There was a few athletes that went to the CrossFit games that trained on their own. I don’t know. I’m not that person. you just push harder with with your good people so this is crossfit like 2008 to 2010 so like all this was building we didn’t really have any like background on what this was so even this training strategy we did now like we way over trained there’s stuff i would have done so different but ours was in the afternoon and now i go at 9 30 uh because the traffic i go to a gym that’s not close to my house because my dad ran it he’s now retired but the 9 30 class was the least amount of traffic and now it’s turned into like this really good core group So, it’s kind of middle of the day and it’s not late.
SPEAKER 02 :
It’s 9.30 a.m.
SPEAKER 04 :
Yeah, yeah. But it’s not about competing. It’s just it kind of was a traffic.
SPEAKER 07 :
And the people that you competed with, do you still keep in pretty close contact with everybody?
SPEAKER 04 :
Yeah. I mean, it was like college sports. Like my college crew, my lacrosse crew, they were actually just in town last weekend if you want to see footage of tequila. But we, those are like my BFFs. Okay, okay. you just go through so much. And then my CrossFit crew is definitely still all my friends, but the ones I competed with, we lived in all different places. So we don’t keep in touch as much, but over social media and seeing like kids and weddings and like that kind of stuff. Absolutely. These are, I mean, these are really important humans to my journey for sure.
SPEAKER 07 :
Wow. That’s pretty impressive. I got a question.
SPEAKER 06 :
I got a question. For some of us like myself that don’t know everything about the CrossFit industry, is that thing like flipping those tractor tires and shaking those ropes?
SPEAKER 04 :
Yeah. CrossFit gets such a weird cult branding vibe and it’s all true and all untrue at the same time. But yes, it’s basically high intensity training. They’ve got like seven pillars of functionality and constantly varied movements and blah, blah, blah. The idea really is not to go to the games for CrossFit. It’s to prepare yourself to be able to carry your kids up the stairs as you age and just stay mindful and keep your mental health and your physical connected. And it’s about the longevity of life versus going to the games. All of us that competed was really the antonym of what it was really about because you’re overtraining. breaking down your body, but you have to do that to compete. So that’s not really what CrossFit is about. So tire flips, pull-ups, gymnastics, like they try and do a various group of things. And then they put it together each, like your coach or your gym that owns it, they pick out a workout every single day that you follow. And so you don’t have to do any work. You just show up and do like the varied movements for time every single day.
SPEAKER 06 :
I’d like to say one of the things, I don’t know if any of you guys have watched Encanto, that cartoon. I haven’t seen it.
SPEAKER 04 :
I haven’t.
SPEAKER 06 :
There’s a woman on there named Louisa and she’s the strong one. She lifts like donkeys and she lifts the house and all this kind of stuff. So that looks like really CrossFit. It’s like my wife on the farm, man. Oh, that’s real CrossFit. I swear, I’m afraid of my wife. She’ll throw a goat. She could throw me.
SPEAKER 04 :
Well, she handled an Asian water buffalo. Yeah, she saved my life.
SPEAKER 06 :
My girl, let’s go. But, you know, it’s like 40-pound bags of feed and then this over here. And so everything is always working and firing different muscle groups and stuff like that. So farm work.
SPEAKER 04 :
Oh no, that’s real CrossFit like that you don’t pay for. I make fun of CrossFit also cause it’s funny, but it’s like, yeah, you pay to go work out in like a crap hole gym. They’re nicer now, but back in the day it was like dirty sandbags and like boxes you jumped on and like a crusty pull up bar, you know? And then there’s like $2,000 a month, nice gyms in New York that are like Primo, like Equinox and blah, blah, blah. And then now those CrossFits are more expensive than Equinox. So I don’t know. It’s this whole funny thing, but that is real fitness. I hope she uses like her back really well and like takes care of her body. Yeah. Yeah. Because that stuff’s no joke.
SPEAKER 07 :
Yes. Yeah, your wife’s going to be strong, buddy.
SPEAKER 04 :
Hell yeah.
SPEAKER 07 :
Yeah. She’s been strong.
SPEAKER 04 :
You should probably come to CrossFit just to keep up with her.
SPEAKER 06 :
I probably should. I probably should. And lift my own weight here.
SPEAKER 03 :
Yeah.
SPEAKER 07 :
And so we have to take a break right now. But everybody, we’re the guys’ perspective. And I guess I can’t say give us a call.
SPEAKER 06 :
With tequila and turmeric. Yeah.
SPEAKER 07 :
So here in like five minutes, we’ll come back. all right so um do they do they does he pause yeah he’ll he’ll end up he’s gonna splice it yeah and he’ll put the songs and everything on problem is god man i wish we were open for callers to have callers and stuff so what was that question that i was asking and i said i wanted to i wanted to ask it while we were recording
SPEAKER 04 :
Oh, about strategy, marketing strategy.
SPEAKER 02 :
Yeah.
SPEAKER 04 :
Okay.
SPEAKER 02 :
So we could start the timer again. Okay. We don’t have to wait five minutes. Okay. Yeah, we could just go right back in.
SPEAKER 08 :
Oh, were we supposed to be on marketing strategy? I had no idea. I just kind of came in and was like.
SPEAKER 04 :
I have no agenda, so don’t.
SPEAKER 02 :
Oh, okay. I just asked a question. I thought, you know, that would be good to ask on air or, you know. For sure. Hypothetically. Yeah. Okay, yeah, let’s do that.
SPEAKER 06 :
Let’s do it. Get a different angle?
SPEAKER 02 :
Yeah. Because I don’t… You’re fine. Oh, sorry. I don’t have, like… You know, I have a website in business, but I don’t, like, service it. Someone else does SEO, and I don’t know what they do, so… I don’t really do SEO.
SPEAKER 04 :
We can talk about this, but… building the right team. I can unpack that. Honestly, if there’s something that’s intentional that you guys want for your audience that you know would be attractive to them, I’m down to cover anything.
SPEAKER 07 :
I think what you’re doing for us is super cool because now when my professor, I’m going to tell her to listen to this, she’s going to be like, so you guys aren’t a bunch of male chauvinist guys. Oh man, okay.
SPEAKER 06 :
She’s like, you’re not going to have no women listeners.
SPEAKER 07 :
We’re still male chauvinists.
SPEAKER 02 :
But we welcome women.
SPEAKER 12 :
No, no, for sure. You got one. You welcome a woman.
SPEAKER 08 :
But the way my professor took it, she was like, good luck with reaching women, man. Like, you guys are diehard testosterone dudes.
SPEAKER 04 :
Actually, I disagree. I think women will listen to this to understand what men are thinking.
SPEAKER 07 :
Oh, now we have women callers. But we’ve had to tone it down. I think we’re not as like.
SPEAKER 02 :
Well, I don’t know if it’s toning down or just being more realistic of, you know, women’s point of view is still… It’s just, it’s a different vantage point. Yeah. Yeah. Yeah.
SPEAKER 07 :
Right. Like now when they call into the show, we give them the floor versus be like, Oh, I’ll see you later. Click next guy. You know, we’re not like that anymore.
SPEAKER 04 :
I can’t believe, how do you guys get callers? Like they just know your show from like consistency. Dude, that’s awesome. That’s huge.
SPEAKER 02 :
Because you’re live. Oh, yeah, yeah. Okay.
SPEAKER 01 :
So start the timer. Perfect. Run your timer. Make sure you see that.
SPEAKER 06 :
And say we’re back here with this. Back here with this.
SPEAKER 07 :
Okay. Tamarack and tequila. Yeah. How’s everybody doing? This is KLZ 560 AM. We’re always on air from 2 to 3. This is the second part of our show, The Guy’s Perspective. And today we’ve got Tamarack and Tequila with us. Tamarack? What is that? Did I say it wrong?
SPEAKER 03 :
Turmeric. Turmeric, my dude. He doesn’t take turmeric, clearly. I should have brought a bottle.
SPEAKER 07 :
Sorry, guys. Maybe I should let you introduce yourself.
SPEAKER 03 :
Did you have tequila today?
SPEAKER 04 :
I’m Kristen, and my podcast is Tumeric and Tequila. Some people say Tumeric. I don’t know what to write. I just say Tumeric just to streamline.
SPEAKER 07 :
That’s probably how I said it. Tamarack, maybe. Yeah, I was all messed up. So tell everybody how they can go to your podcast or YouTube or whatever.
SPEAKER 04 :
Yeah, I’m on. If you look me up, if you Google turmeric and tequila, you’ll see my smiling face for the most part. But at turmeric tequila is our Instagram and at KO Alliance is my business Instagram. And any one of those, you can find my personal Instagram at Madonna’s Hero. And then all of our websites, turmericandtequila.com, koalliance.com. uh we’re there and you can dm and talk to me like i try and manage all my socials so we’re there and accessible you know if you want to be a podcast guest or you’ve got questions about business like we’re here
SPEAKER 07 :
yeah and so listeners please just like go to her website you know listen because you said you have almost 300 shows yeah see that’s a lot of shows I mean guys think how many shows we have we don’t even have close we got like what 30 40 that’s a lot you started this year right yeah this year every Saturday diligently every Saturday that’s legit yeah yeah and and so i think that’s super cool 300 shows so listen people she’s definitely got something that we can all glean from and take from so um she’s got the sauce tell us about tell us about business so is that that where we’re headed down we’re going to talk business or marketing yeah i was asking a question about the marketing How do you market your business? Like for all our listeners that want to go to your website and look at you, what are like the key points you would tell them that way you can reel them in? You’ve got the hook in the fish’s mouth. Now it’s time to reel them in.
SPEAKER 04 :
Let’s go. Well, the reason I shared my initial story of just being the young kid kind of marketing myself is In lacrosse, where I didn’t really belong, like I wasn’t really D1 caliber, but I learned how to pick out the highlights of what I was good at. And usually it was the non-measurables, you know, heart, hustle, commitment, X, Y, Z. Fast forward so many years, we’re out here, my business kind of does the same thing. And all of my situation, business and professional pursuits have hailed from just a need in the marketplace and where I saw opportunity. It was never like this intentional, like I’m gonna be a business owner and I wanna work in social media and whatnot. Because a lot of things that I wanted to do or things that I do now didn’t exist when I was in college and high school. So I always tell my young people, you don’t need to have it all figured out because what you’re gonna do might not even be a thing yet. And the way things are changing right now so fast, you kind of just have to stay ready and nimble to change through things. And that’s exactly what my business did. So marketing wise, I marketed myself and then I was marketing lacrosse. Then I was marketing CrossFit and aligning athletes with companies. I worked with Reebok to help them really facilitate their marketing strategy. And a lot of times companies didn’t know how to work with athletes. And with social media, I was doing both as the athlete. So I learned firsthand in addition to having entrepreneurial experience, but I was also the athlete. So Long and short, I knew how to market directly to both sides. And that’s what I do in a more formal capacity now. So when companies are like, all right, how do we get into the CrossFit space? How do we get into the podcast space? I’m like, all right, well, I specialize in aligning key voices, like finding brand ambassadors. To this day, I think it’s the most cost and time effective way to market yourself. And I think it’s the way our young, all people, but our young people really consume. They’re more savvy than ever. They know how to Search who you are, where you’re from, what you’ve done. They know how to get to the truth. So I like real people saying real things. And if we were going to market your show and you’re like, what do you suggest we do? I’d be like, all right, who are your top fans? Let’s get them in. Let’s get them t-shirts. Let’s get them all your key messaging, your marketing. Let’s take advantage of all the free stuff that we have that we can get out there. But get people in real life talking about your cause, your mission, your piece. there’s a lot with that in like what we coach um with ko alliance and i coach individuals before we do any of that i say like let’s get down to your core values like what is it that you care about right now because even if i’m or you like you’re passionate about whatever it is if you’re not if it’s not fulfilling your core values you’re not going to stay in it it’s like me at lacrosse like i loved lacrosse but i didn’t align with having a boss and and a coach so i couldn’t wait to get away from the thing that i loved then when i started it in my own way and built a business around my core values which i didn’t know this language at the time Then I loved it. So I still love lacrosse. I still love business, but I had to make it make sense with my core values, which are honesty, independence, and creativity. So I didn’t do any of this till way later. So when we’re coaching and I’m building out a strategy marketing wise, I’m like, before we do strategy, let’s get to the human. What do you care about? And then let’s reverse engineer our end game to align with those core values. So if it’s community or athletics or mental health, let’s make sure these are pillars in your business, regardless of what it is. We can always find a way to make these core values better. fit. So once you do that, we can build out a strategy if you’re specifically looking for like strategic partnerships. So funding things in a creative way. That’s my passion piece, because I think if you have an idea and a mission, you don’t need to like fleece the people and charge everyone a million dollars to get to where you’re at. you can creatively align with sponsors or partners and make it all mutually beneficial like the initial story i told about cliff bar i didn’t know about strategic partnerships and diversity and inclusion and accessibility all i knew was i want to get kids on the field i can pull money here i can help them i can help the school and i can help myself so we sit down and say like all right how can we build something that aligns with your core values and we can creatively get to the end game without distracting or taking away any points of accessibility. So for you guys, I’d be like, all right, you’re a man show. Like what are, who are our top companies? Like, is it jujitsu company or, um, a fashion brand? Yeah. Your, your favorite things that you are already ambassadors and influencers of. So if you’re, wearing a certain branded shirt or something that you already are passionate about, that checks the box. And it’s harder to get like Nikes and Reeboks and whatnot. But if there’s something really niche that you believe in, like a smaller gym, what have you, with your show and your promotion and then you as the influencer, you formally put this together, you can shop that. it’s easier to show direct ROI that you’re not only promoting their cause, but you’re out there in the world talking about what it is and why you do it. It’s really nothing, it’s old school word of mouth. All you’re doing is formalizing it, but this is a whole other conversation. My prediction, I tell every client this, social media is great. Take advantage of it. I’m here for, I think there’s a massive upside. However, I do think our young humans are going to get burned out on it. It’s going to become taboo and not cool. So it’s not going to be as much as a marketing play as it is right now. So play the long game, like do the social media, do that, but get your ambassadors in real life. Even if you have a small podcast or a growing radio show, you still probably have like five to 10 people that love this show. Like bring them in and be like, dude, come to our like customer listener appreciation party for the holidays let’s have some drinks let’s get you some t-shirts let’s get you some tags you can post and you’re a VIP so then they feel good they’re like oh dude I love this show like let’s talk about it costs you like I don’t know less than a thousand bucks to do something like that and then now you have ten people in the world that are loyal to your show that are out there bleeding the gospel in real life that are telling other people what to do and that conversion rate which is brain damage for me to measure as a professional, because I can’t go out there and be like, oh, this guy listened because this, and I’m standing there with a pen and a pad. So this is my biggest challenge in my business is most of the conversion and like the real impact is intangible and it’s hard to record. So when we get down to numbers and KPIs, again, larger combo, it’s a little bit harder. But if you’re out there and you’ve got people listening, over time, you will see just organic growth grow. And it might not be huge, but if you have 10 loyal people and they tell their five loyal people, now you have 20, 50, 100 loyal followers that really know, like, and trust you, that continues to build. So it’s a long play versus I spent $200,000 on SEO and we saw our numbers and our views click up. But it might be someone that just clicked through for a free something or a quick Groupon or what have you. Like it’s quick things, but it’s numbers like SEO shows. But how many of those humans are actually coming to sit on the show or listen to it or listen to it all the way through? So there’s a lot of gray area in marketing. And that’s why I always say, like, go to your core values, find the right people to work with. And before you spend a bunch of money, get to know that human that you’re going to work with, ask them their core values and see if that aligns and then get into like the strategy of both sides.
SPEAKER 07 :
Guys, because we’ve talked about business.
SPEAKER 04 :
This is a 10,000 foot view, by the way.
SPEAKER 07 :
That is really good. Because if you think about it, how many times have we talked business and money on our show? And people listen to it. Because at the end of the day, I really do believe that if you have a product that you believe in and something that you love, And if you get somebody who loves it just as much as you, they’re going to be loyal to the T, to the vault.
SPEAKER 06 :
You know what I’m saying? I can use an example in acting. Shout out to Kathy and Kathleen, my acting agents at Radical Artist Agency. Uh, the right way to get an agent is to have a personal relationship with them. They need to know who you are. This, then they can market you. They can’t market you if they don’t know who you are. So it is about being transparent and real to yourself because, uh, that’s, that’s what people show up for. It’s gravitational pull when you, when you are unequivocally you.
SPEAKER 07 :
And at the end of the day, if you love doing something, people can feel that. I think they can sense that, you know what I mean? And like you said, it’s a gravitational pull. People were drawn to you for the things that they love and the things that you love. And I really do believe, like we’ve said so many times, and like you just said, that it’ll just snowball. It’ll go. It’ll go from 10 people to 20 people, 100, 200. I mean, for example, look at how much our show has grown since we started.
SPEAKER 06 :
in only 40 episodes. You might not know this, Kristen, but we get about maybe five to ten calls. Five to seven calls.
SPEAKER 04 :
That’s incredible. That’s huge feedback.
SPEAKER 06 :
People we don’t know. It’s not like we’re telling our friends, hey, give us a call, man.
SPEAKER 07 :
Pretend like you’re someone else this time. We have grown… Sorry, people. I’m not used to my phone. Well, I’m not used to my phone being on, right? Like I preach that and then all of a sudden my phone is on. It’s his agent. This distraction? I didn’t bring a gay buffalo in here. So when it comes to advertising in business, we as guys completely agree with what you’re saying because I think at the end of the day, if you’re passionate about something and love something, other people will feel that. And I think that draws people in. Absolutely. So so when it comes to podcasts like
SPEAKER 04 :
what’s your favorite show you’ve done i know you got 300 episodes but what would be like your go-to show that you would tell people to listen to oh man don’t mean to put you on the spot no that’s okay i well i want to say one more thing about this the marketing and um i’m very like spiritual energy type thing i will say this in this time in 2025 there’s no better way to vote there’s no more important way than to vote with your dollar i don’t care who you voted for in the government and all that but when you’re passionate about where you’re going, what you’re doing, you want to see change in this world, money makes things move. So be intentional about your dollar and sponsors, be intentional about what shows and things you sponsor, but consumers, even a $2 drink or a water or whatever, be intentional with your money. And I think that’s where we have so much space for entrepreneurs right now is our young humans get it and they’ll spend $2 more for something local. They know to have that conscious consumer conversation that we didn’t necessarily grow up with. So It’s an exciting time to be an entrepreneur and chase a cause or be a creator. That’s why I’m so passionate about finding ways to fund our local creators or our local humans doing important things because there is opportunity out there, not just to use our voice, but to help small business make money and convert and help them grow as well. And I would say gracefully disrupt some of our big food, big pharma, some of these guys that have been doing it all the time.
SPEAKER 07 :
That’s really good. That’s some really good advice. You know what I’m saying? Yeah.
SPEAKER 02 :
I’ll purposely go to someone local if I’m looking for something to eat. I’ll purposely go to someone who I know that’s their bread and butter. I’ll go to them, but I always see how they treat me. okay to see if i want to oh man that is huge right there somebody treats you like a piece of crap man i was in texas and i went and i said oh yeah it’s a minority-owned business i’m gonna go support them yep and they acted like they didn’t want me there okay so i said okay
SPEAKER 06 :
Okay. Yeah, not coming back.
SPEAKER 07 :
That’s funny he just said that because there was one day like we’re all totally into being fit, but I wanted to bring donuts to the show one day. And I walk in and I don’t believe in blasting companies’ names because there’s so many listeners to us, but… To make a long story short, I go in there and I’m like, yeah, I want to get some jelly-filled donuts. This fool acts like he’s going to fill it full of jelly and hands me the donuts. And I’m like, nah, that ain’t working, bro. Like, want it jelly-filled. So I just kind of walked out. But at the end of the day, guess what? I’m never going back to that store again. Oh, boy. And I’ll never say the name of it, but why even attempt that?
SPEAKER 04 :
Okay, so this is perfect intel. So if influencers work in one way really well, like bleed the gospel, go tell what you love. Remember, company owners and humans, just be a good human. It works in reverse. People will say what they like, sort of, but people will always say what they don’t like.
SPEAKER 11 :
Yeah.
SPEAKER 04 :
So even if you don’t say it on the mic, you’re going to go say it to that crew that, you know, like you’re close, you’re dudes. And then they’re going to be like, well, F that place. I’m not going there. And like that stuff does not go away. So, number one, just be a good person. Number two, like recognize that this influence situation goes both ways. And a lot of big companies don’t do. I’ve had huge clients that are like, oh, you know, we’re done with this. We’re going to shift. I’m like, OK, time out. we have 125 ambassadors, this and that, they believe what you do, we’ve set them up, and now you’re just gonna cut it off? I’m telling you right now, do not do that. And they have done that because they didn’t understand how the relationship really worked, and then you have 125 plus people that are intentional influencers, on the mic doing this, that now have a bad taste in their mouth with this company. So, and you’d be surprised, my companies, like us, like entrepreneurs, we get it, because we’re kind of wearing all the hats and we’re on the ground level seeing it. These big companies, big budgets, you’d be surprised how much they just cut stuff and go, and then they leave. All that intentional marketing and partnerships and relationships they did would fall apart, and not only fall apart, leave a bad taste in their mouth. So they’ve created an anti-customer.
SPEAKER 07 :
Because let me ask you guys this. What’s your motto you stand behind as a business owner? Like if I was to never know you and come to you as an electrician, And I look up reviews and you got excellent reviews because I’ve given you reviews before. Do you stand by the quality of your work or is your handshake golden?
SPEAKER 02 :
Well, I like to stand behind my word if I say it. So if I give you a price and something happens minor, I’m not going to charge you. I don’t like change orders. And one of my biggest pet peeves is straight lines. I know it’s electrical, but it has to be perfect. If I can’t sign my name to it like artwork, then I don’t want to do it. Oh, my God.
SPEAKER 06 :
What about you, Heath? Oh, me? As far as business model and stuff? Yeah. What is it? It’s take all I can and give nothing back. Like a pirate. Like a pirate. You’re hired. You’re hired. You’re straight luring. You’re straight luring.
SPEAKER 08 :
Clearview Wins to repair. That’s some funny stuff, man.
SPEAKER 07 :
At least you’re telling the truth.
SPEAKER 03 :
I mean, there’s comfort in honesty.
SPEAKER 07 :
But you know what I’m saying? Like, if something goes wrong, you’re going to fix that stuff.
SPEAKER 06 :
Yes. In fact, just this morning, I had a customer. I fixed a windshield two days ago. It cracked out on him. I went there this morning and re-repaired that at no charge before I came here.
SPEAKER 07 :
See, that’s huge. And he’s going to turn around and tell his family members that. And guess what? They’re going to call you.
SPEAKER 04 :
Yep.
SPEAKER 07 :
What about you when it comes to business?
SPEAKER 04 :
I mean, my business is all relationships like everything. And I’m a local kid like we know each other. Everyone’s one degree away from each other. You’re seeing business people on Facebook like everything is one degree away. But again, knowing my core values like honesty, independence, like if it doesn’t feel honest to me and if I’m not telling you the truth, like it’s not going to work. Like that was the whole point of the podcast is like get good people doing good things. So that’s simple. and sharing it so i i just try and be real and i’ve i mean not without mistakes and whatnot um and i also think like being a an athlete and having certain coaches i didn’t like the bottom line for that for me was i didn’t feel like they cared and believed so if you’re with me in in my clientele or my podcast like i just want people to know like i actually care like i give a crap that you’re here spending time energy and or money with me and what i’m doing and if that’s as far as it goes then that’s enough but like this actually matters to me like what we’re doing
SPEAKER 06 :
Dude, she’s closer to Jesus than me.
SPEAKER 04 :
Yeah, no, no, no, no.
SPEAKER 07 :
So I guess the next question would be because she made a good point. She was like, do your best. Like nobody’s without any kind of fault. People make mistakes. Well, what do you feel about like the fake it till you make it mentality? Like do you think there’s some truth behind it? Like does a person actually have to step on that road and start walking or just always look at that path?
SPEAKER 04 :
This is a loaded question. Excellent question. I think two sides. I was a stubborn kid, so if I had all the intel and guidance in the world, I probably would have had to step on the crack, like tear my ACL, do all this stuff. But I also think the fake it till you make it doesn’t need to be a thing because I give a speech on this called No Gold Stars, like being in marketing and branding. everyone’s flexing on LinkedIn and social media and all this, and I’m like, if I’m hiring you, I don’t really give a crap that you worked for the CEO of this, or CEO, blah, blah, blah. I’m like, tell me the real stuff, like your parents divorced, or maybe at one point you were homeless, or maybe at one point you recruited yourself, a zero-year-old to a top 20 team, totally blind, but you made it work, or you walked in a room of Reebok employees, where I didn’t even know what the social and business structure was, but you closed a deal. Tell me the real stuff that you’ve done as a human And I tell, particularly like my young people when I’m speaking in college, yeah, like, because a lot of our kids have done a lot really, like a lot. And when you think you’re faking it, you’re probably not. Like there’s something to pull from in your background.
SPEAKER 07 :
Oh my God, people, people, hold on, hold on. People, are you, I know we’re not live, but if we were live, lives would be blown up. That’s deep right there, what she said. Say that again, people, listen to what she said.
SPEAKER 04 :
I blacked out, but all I’m saying is you’re not, you’re never faking it. Like if you can really get in touch with yourself and look at your background and think of all the things that society highlights for you, like LinkedIn, I’ve done this and I’ve done all this. But if you sit there and you’re like, okay, I, you know, survived my parents’ divorce. Or I got kicked off of a team that I not only helped build and fund, I was marketing and aligning them with partners and bringing them in thousands of dollars a year. And I survived that betrayal. I had this huge breakup in my life. I’ve come through this stuff where that next day I didn’t know if I was going to be able to wake up and walk out the door. That’s the stuff that I care about. If I’m hiring you, I’m like, dude, tell me what you’ve done. We don’t need to go way personal, but I don’t give a crap about all this other fluff stuff.
SPEAKER 06 :
Those are such beautiful battle scars. Dude, that is deep. You own them. battle scars. Did I go to war with this girl? If we were like knights in the old days, man, she’s wearing shining armor. I’m wearing shining armor. We’re going in there at battle together. What’s up? Andre just pulled up.
SPEAKER 07 :
You know what’s deep about what she just said? It made me think about why all the companies nowadays for jobs want to see your social media page, your credit check, things like that because there’s something to be said about that. Social media can tell you a lot about a person.
SPEAKER 04 :
Absolutely. You keep it clean, otherwise be an entrepreneur because they’re going to dig in, which I don’t blame them. Be conscious of what you put in the world. That’s real.
SPEAKER 07 :
Right, right. So, Andre, we asked her about the fake it or make it mentality, and she made a good point that I never thought about. Are you really faking it if you’re actually doing it? That’s pretty deep, dude. That makes sense. Yeah, it does make sense.
SPEAKER 06 :
What’s his name? Myron Golden says, it’s kind of like all work works, right? It’s either working on you or it’s working for you. It doesn’t necessarily always have to work out, but it is working on you if you let it. Because what kind of employee would you guys are at your business?
SPEAKER 07 :
What kind of employee would you have rather have somebody who knows what he’s doing, but you got to kick to do the work or somebody who’s just so hungry they want to do the work. So maybe they don’t know everything, but they’re hands on like they’re on time every day. They’re there every single day versus somebody who’s got all the experience, but they only show up one day a week.
SPEAKER 04 :
the latter and when you graduate college for sure you have this degree and all these things you don’t know anything like you don’t have any experience in anything but if you were a collegiate athlete or again you moved away from your family or you had some big life event prior if i’m hiring you like you probably need the degree to get into the door but like tell me like the real skills and in that you probably have a crap load of skills like man she is on the guy’s respective level guys
SPEAKER 08 :
You know what I’m saying? She’s talking like us. That’s legit.
SPEAKER 07 :
Or you’re talking like me, one of the two. You see what I’m saying? Everything she’s saying makes perfect sense, and it’s what we talk about on our show every single week.
SPEAKER 06 :
I think we should let Andre maybe have a little bit of a one-on-one. She’s been blowing my mind, man. I’m telling you, ask her a question, she’ll blow your mind. The second part of the show is…
SPEAKER 12 :
Did I what?
SPEAKER 06 :
Did you bring some tequila? I didn’t. I didn’t know.
SPEAKER 12 :
I mean, he told me no cussing, so I didn’t know what the vibe was, man.
SPEAKER 03 :
Round two, we can do things way differently. I promise you. Hey, why’d you tell them? That’s what I thought. No, we could have. Do you need to sip of this? Do some shots.
SPEAKER 07 :
So, I mean, listen, people, what she was saying, I believe to be true. is that are you really faking it in life if you get up every day and life is hard, challenging? Dude, I don’t care what nobody says. Life will knock you down, dude.
SPEAKER 05 :
Well, you know what I think, too, is that no one really fakes it until they make it because at the end of the day, whether you’re a father, mother, athlete, entrepreneur, whatever the case may be, in a lot of ways, this is an experiment. So really, you are faking it until you make it when you think about it. Because most entrepreneurs don’t open up an operation thinking that, oh, yeah, I totally know I got this or being a parent. Yeah, I totally am. I know how to be a parent or a boss. You know, we’re all learning, you know, so fake it till you make it. I think that’s pretty applicable for everyone in everyday life. Just like you had said, you know, just because you have a degree, show me what you can do. You know, otherwise, that’s just a piece of paper.
SPEAKER 06 :
You know, knowledge is not power. The application of knowledge is power.
SPEAKER 07 :
That’s deep right there. And God, that’s going to take us into a whole nother show. We only got 10 minutes left in this one. Because that’ll take us down a rabbit hole. But what you said, I agree with. Cause like, look at parents, especially young parents. They don’t have the slightest idea what they’re doing. Raising kids half the time. They’re faking it the whole time. Unless I’m wrong.
SPEAKER 02 :
No, I agree. I was a single parent at the age of 20. Well, whenever I got custody, I was like 24, 25.
SPEAKER 07 :
Yeah, I was a single parent at 27. It’s hard.
SPEAKER 02 :
I mean, being a single parent, you don’t have another person to bounce ideas off of. You don’t have someone to talk to. I had my mom to talk to. But you’re in it, but you’re in it on your own and you’re responsible for these humans, for these kids to bring them up in the best way you can. There’s I mean, you can call it fake it till you make it. But there’s no there’s no guidelines. There’s just you do you just get in there and do it.
SPEAKER 04 :
Yeah. There’s no rule book. There’s nothing to go by. And there’s usually not even a right answer.
SPEAKER 02 :
Yeah.
SPEAKER 04 :
Because every family, every situation is different. Every kid’s different.
SPEAKER 02 :
Oh, my goodness. You don’t know. Siblings could be night and day. It’s like this one, you could do this with this one, but this one over here, no.
SPEAKER 07 :
Even if they were twins, it could be different.
SPEAKER 02 :
Oh, yeah.
SPEAKER 07 :
Their mindset, attitudes, personality, everything could be different. Thank you so much for opening up like that. That was deep, dude. That changed our whole – Dynamic of the show, because that’s true what she was saying. And I never, ever thought about it. Like, are you really faking that when you take that step to try to either be successful business owners, an athlete, I don’t know, a scientist, whatever it might be. You know, that’s, that’s really crazy.
SPEAKER 04 :
Just to kind of bring it full circle on the mental health piece, like on turmeric and tequila, my two pieces were mental health and community. Cause those are the two things I really care about. Like I care about fitness and athlete and that’s where my mental health comes from, but I need my people and I need that to keep me in the mix. Uh, But what I really care about is reaching our youth, our young people. Those are our future leaders and what they’re doing. And with the mental health crisis with them, I always want to say like there’s a host of modalities we can treat mental health. But before you go down a rabbit hole or before you start to lose it, I always want them to sit and think of all the things they have done, all the things that are working for you. And this is and a lot of our kids are in really, really rough space and they’re dealing with social media and stuff we just don’t know. And there’s positive those things and there’s experience that they have that we don’t have. So I just want to bring it full circle of it’s about business and leadership and whatnot. But truthfully, it’s about taking care of each other and our young people and really recognizing that mental health component of how much value you really do bring to the world.
SPEAKER 02 :
So I have a question because we’re running out of time, but I want to ask this question. You said mental health. Do you think that that mental health has that their diet has has to do with their mental health?
SPEAKER 04 :
Absolutely. Yes. I mean, and there’s like measurables at this point in the science of, you know, you eat a ton of sugar, a cortisol goes up, you know, what you eat in the gut brain connect is, is very significant. And, you know, red dye 40 can, um, go with, um, uh, ADD and ADHD. So yes, I think what you put in your body matters significantly. And then you get into the point of accessibility of like, do we have food deserts? Like there’s a larger combo, but yes, what you put in matters, including social media and viewership and everything else.
SPEAKER 05 :
Yeah. I totally agree with that. Um, what about, uh, Drugs. Marijuana has been legalized. However, cannabinoids statistically have proven to be able to onset any underlying mental illness that you have, like depression, et cetera. Do you think because of that, maybe children? I mean, are you pro or what are your thoughts on that?
SPEAKER 04 :
Yeah. Well, I always say I’m not a doctor, but I’ve run a lot. So my marketing does like human optimization. So I’ve seen a lot of stuff in supplements and neurofeedback and brain training and meditation and blah, blah, blah. I love all of it. I’m big on energy and whatnot. Yeah. I’m open to all of those conversations because every human child situation is different and things can, there’s a place for Western medicine and medication for sure. However, it’s almost like the core value thing. Go back to get to know your kid or get to know the situation and try different things. I would always avoid big food and big pharma when I can. I’m not saying it’s all bad, but go natural all the days. And I don’t, marijuana i think anything you use for a lifetime is probably not ideal and yeah moderation but neurofeedback there are modalities now that can get you off everything so i’m here for all of it depending on the situation and thank you everybody for listening again we are the guys perspective at klz 560 am you can always talk to us at 303-477
SPEAKER 08 :
5,600? 5,600. For some reason, I was looking at that studio number and I was like, oh, okay. Thank y’all.
SPEAKER 03 :
Thank you. Thank you for having me. That was awesome.
SPEAKER 07 :
Thank you. Good? Did I run too long on some of those? I hope that was good. We could have went another hour on that right there. You were so knowledgeable and well-spoken.
SPEAKER 04 :
Thank you. You asked good questions right in the alignment of what I knew, so thank you for teaming that up so nicely.
SPEAKER 06 :
I feel like Brian. I had no power to this the whole time.
SPEAKER 04 :
Okay, mine’s still running. We can trade.
SPEAKER 06 :
Oh, broccoli. Yeah, can she come into our show? Yeah. Is she going to be on the mic with us or no? Yeah, it might as well.
SPEAKER 04 :
Do you want me to? Okay, please don’t feel pressure. I’m not offended in any capacity.
SPEAKER 06 :
No.
SPEAKER 04 :
So are you switching studios?
SPEAKER 06 :
Yeah.
SPEAKER 04 :
Oh, okay.
SPEAKER 06 :
This is our normal one over here that we normally get.
SPEAKER 04 :
Oh, okay.
SPEAKER 06 :
And I think the topic is, I think we’re going back to last week’s topic, which was predestination. This is like a biblical, like, are we predestined to go heaven to hell or whatever? I think I was listening.
SPEAKER 04 :
Was that the divinity one?
SPEAKER 06 :
Yeah. I myself don’t even believe in hell. okay i don’t believe that to exist but these guys are a little bit different man oh yeah like it’s funny if you get kind of like this misogynistic bro zone but then you’re like swimming in the deep end of the pool like it’s a good juxtaposition well and here’s the funny thing is what like your your speech pattern your articulation your ability your knowledge base all that stuff is like phenomenal and it seems like you’re like running at it you’re in the fast lane whereas we’re like in the slow lane But we’re guys, and a lot of times I think what happens is our, I don’t know if this is for every guy, but usually our speech is suppressed.
SPEAKER 04 :
Okay.
SPEAKER 06 :
You know what I mean? Like, we don’t really get to talk about our feelings and emotions. Sure, sure. So us guys at 45 learning how to really articulate how we feel inside.
SPEAKER 04 :
I know, I love when our, I mean, there’s so much research on, like, single men and mental health and, like, suicide rates are up because there’s no community. Yes.
